Does Shopify have a built-in loyalty program?

Shopify doesn’t include a native loyalty program. To add one, you need a third-party app from the Shopify App Store. Apps like Essential Loyalty & Referrals let you set up points, VIP tiers, and referrals in minutes. It connects directly with your Shopify checkout, customer accounts, and POS, with a free plan to get started.

How do I set up a loyalty program on Shopify?

Install a loyalty app, configure your points rules (e.g., $1 spent = 1 point), choose your rewards (discounts, free shipping, store credit), and activate the widget. With Essential Loyalty, placements automatically go live on your product pages and in your cart. Most merchants are up and running in under an hour, no developer needed.

What's the easiest way to set up a points-based loyalty program on Shopify?

Use an app that ships pre-configured. Essential Loyalty & Referrals comes with default point rules, a working cart and product page widget, and automatic customer emails already active. You review the settings and go live, no code or custom setup required.

What metrics should I track to know if my Shopify loyalty program is working?

Focus on four: loyalty-influenced orders (repeat purchases by members), points redemption rate (are customers actually using their points?), referral conversion rate (how many referred friends buy?), and lifetime value of loyalty members vs. non-members. If redemption rates are low, the rewards aren’t compelling enough: lower the points threshold or add higher-value rewards.

Which Shopify loyalty apps include a referral program?

Essential Loyalty & Referrals, Rivo, Smile, and BON all include referrals. Essential Loyalty & Referrals includes them on every plan, including Free, while most others require a paid tier to unlock the feature. Rivo and Smile are better suited to larger stores with bigger budgets and more complex program needs.

Which Shopify loyalty apps integrate with Klaviyo and Omnisend?

Essential Loyalty, Smile, and Rivo all integrate with Klaviyo and Omnisend. With Essential Loyalty, the Klaviyo integration is available on the free plan, so you can sync points data and trigger loyalty-based email flows without upgrading.

Resources

Best Shopify Loyalty Apps for 2026

Looking for the best loyalty app for your Shopify store? Here is a curated list of top Shopify loyalty apps you should try today.

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🥇Best Shopify Loyalty app

Loyalty Program & Rewards

best app

Essential Loyalty & Referrals turns one-time buyers into repeat customers with points, VIP tiers, referral programs, and native store credit. It's the only app in this list that includes VIP tiers and referrals on the free plan, when most competitors charge $129-$199/month to unlock them. Product page and cart placements go live on day one, automatic customer emails send from the start, and setup takes minutes without a developer. 5.0 ★, 434 reviews, Built for Shopify.

🥈 Other Top Shopify Loyalty Apps

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How Can Shopify Loyalty Apps Help Me?

Shopify loyalty apps can greatly improve your e-commerce strategy by keeping customers coming back and encouraging repeat purchases. These apps offer features that let you create a rewards program that fits your store’s needs, whether through points, discounts, or special offers.

By encouraging customer engagement, you not only increase the chances of repeat business but also enhance customer satisfaction and brand loyalty. Plus, loyalty programs help you collect valuable customer data that can be used for targeted marketing campaigns.

Overall, using a loyalty app can create a more personal shopping experience for your customers, leading to long-term growth for your business.

Choosing The Best Loyalty App

Choosing the right loyalty app for your Shopify store is key to building strong customer relationships. Start by clarifying your business goals and the features you need, like analytics, system integration, or customizable rewards. An intuitive interface is crucial for saving time and streamlining operations. Look for apps with positive reviews and reliable customer support. Need more help? Check out our FAQs below for guidance!

Essential Apps for Your Shopify Store

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FAQ

: Shopify doesn’t include a native loyalty program. To add one, you need a third-party app from the Shopify App Store. Apps like Essential Loyalty & Referrals let you set up points, VIP tiers, and referrals in minutes. It connects directly with your Shopify checkout, customer accounts, and POS, with a free plan to get started.
: Install a loyalty app, configure your points rules (e.g., $1 spent = 1 point), choose your rewards (discounts, free shipping, store credit), and activate the widget. With Essential Loyalty, placements automatically go live on your product pages and in your cart. Most merchants are up and running in under an hour, no developer needed.
: Use an app that ships pre-configured. Essential Loyalty & Referrals comes with default point rules, a working cart and product page widget, and automatic customer emails already active. You review the settings and go live, no code or custom setup required.
: Focus on four: loyalty-influenced orders (repeat purchases by members), points redemption rate (are customers actually using their points?), referral conversion rate (how many referred friends buy?), and lifetime value of loyalty members vs. non-members. If redemption rates are low, the rewards aren’t compelling enough: lower the points threshold or add higher-value rewards.
: Essential Loyalty & Referrals, Rivo, Smile, and BON all include referrals. Essential Loyalty & Referrals includes them on every plan, including Free, while most others require a paid tier to unlock the feature. Rivo and Smile are better suited to larger stores with bigger budgets and more complex program needs.
: Essential Loyalty, Smile, and Rivo all integrate with Klaviyo and Omnisend. With Essential Loyalty, the Klaviyo integration is available on the free plan, so you can sync points data and trigger loyalty-based email flows without upgrading.