How do I upsell on Shopify?

Upselling is a common sales tactic used to encourage customers to buy more expensive or additional products, and there are several ways to do it on Shopify. Cross-sell related products that complement the current purchase: a memory card or a camera bag alongside a camera. Upsell a higher-end version of the product being viewed, such as a premium t-shirt instead of a basic one. Create special offers and discounts for customers who buy more than one item or spend a certain amount, like a discount on the whole order for two items or more. And use a recommendation engine or a product recommendations app to suggest related products automatically, based on browsing and purchase history. Between them, these techniques encourage customers to buy more items and increase your average order value.

What is upsell and downsell?

Both are sales tactics for encouraging customers to buy additional products or services. An upsell offers a more expensive or higher-end version of what the customer is already considering: a premium t-shirt with additional features instead of the basic one they are looking at. A downsell does the opposite, offering a lower-priced alternative: a basic t-shirt with fewer features when the customer is hesitating over the premium one. Either can increase your sales and your average order value.

How do I make a product upsell match my Shopify store design?

Use a third-party app that lets you customise the appearance of the offers. There are many on the Shopify App Store. Once the app is installed, you can change the colours, the fonts and the layout of your upsell offers so they match the rest of your store.

How do I identify upsell opportunities?

Understand what your customers need and prefer, then look for ways to offer them something that improves the experience they already came for. Analyse your customer data (purchase history, browsing behaviour and feedback) to see what they are interested in. Look for gaps in your catalogue: if you sell cameras, there is room for memory cards, camera bags or photography classes. Ask customers directly for feedback and suggestions on what they would like to see from your store. And keep up with industry trends, so you can offer new products and services while they are still new.

What is the best upsell app for Shopify?

ReConvert Upsell & Cross Sell. There are many upsell apps in the Shopify App Store and the best one for you will depend on your specific needs and preferences, but we truly believe ReConvert is the best Shopify upsell app right now.

Resources

Best Shopify Upsell Apps for 2026

Looking for the best Shopify Upsell apps for your store? Here’s a curated list of top upsell apps for Shopify you should use.

Illustration of a team assembling Shopify apps around a laptop

🥇 Best Upsell Shopify app

Upsell & Cross-sell

best app

Essential Upsell & Cross Sell helps Shopify merchants increase average order value with one-click upsells, frequently bought together bundles, and smart product recommendations. Easily add upsells to product pages, cart drawers, and post-purchase flows while keeping a fast and smooth shopping experience.

🥈 Other top Shopify Upsell apps

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If you think the Best Upsell App For Shopify is not on this list, drop us an email and let us know!

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Shopify upsell app comparison table

App name	Pricing	Rating
Essential Upsell & Cross Sell	Free plan available	⭐5
ReConvert	Free plan available	⭐5
Bold Upsell	From $9.99/month	⭐4.6
Bundle Builder	Free plan available	⭐4.5
Optimonk	Free plan available	⭐4.9
Honeycomb Upsell & Cross Sell	Free plan available	⭐5
Candy Rack - All in one upsell	From $29.99/month	⭐4.9
UpCart - cart drawer cart upsell	Free plan available	⭐4.9
Rebuy Personalization Engine	From $99/month	⭐4.8
Vanga AI	From $9/month (+5% of upsell revenue)	⭐4.9

What Makes Upsell Apps Effective?

Don’t be afraid to seem direct with your upselling strategies: according to some research, straightforward use of upselling may result in an astonishing thirty percent increase in revenue! Upselling is not only about recommending additional items based on customers’ carts. This strategy has plenty of options, from the more common banners that offer bundle deals or similar items that go together with what the customer has already laid their eyes on, to countdown timers and free shipping bars that might seem less in your face but are just as effective.

Finding the Right Upsell App for Your Shopify Store

The problem with Shopify is that the platform does not include a built-in upsell functionality. This shortcoming forces users to look for a third-party Shopify app as a solution to the problem.

Unfortunately, finding the right Shopify cart upsell app is not that easy. Some upsell apps are strict customization-wise, allowing very little for users to modify.

Other Shopify upsell app are not compatible with different mobile devices and internet browsers or cause significant page loading delays.

Then there are instances where removing an app leaves the code on your website, leaving you with an unnecessary mess to deal with.

Finally, free app trials can be deceiving. As soon as you make a modification to a upsell during a free trial period, you might end up getting billed.

As you can see, finding and picking the best upsell app for a Shopify store is not that simple. That’s why we have tested and reviewed the best available upsells for Shopify.

Note that all reviewed tools are available on the Shopify app store.

Essential Apps for Your Shopify Store

On the mission to build a suite of essential Shopify apps to help every merchant.

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FAQ

: Upselling is a common sales tactic used to encourage customers to buy more expensive or additional products, and there are several ways to do it on Shopify. Cross-sell related products that complement the current purchase: a memory card or a camera bag alongside a camera. Upsell a higher-end version of the product being viewed, such as a premium t-shirt instead of a basic one. Create special offers and discounts for customers who buy more than one item or spend a certain amount, like a discount on the whole order for two items or more. And use a recommendation engine or a product recommendations app to suggest related products automatically, based on browsing and purchase history. Between them, these techniques encourage customers to buy more items and increase your average order value.
: Both are sales tactics for encouraging customers to buy additional products or services. An upsell offers a more expensive or higher-end version of what the customer is already considering: a premium t-shirt with additional features instead of the basic one they are looking at. A downsell does the opposite, offering a lower-priced alternative: a basic t-shirt with fewer features when the customer is hesitating over the premium one. Either can increase your sales and your average order value.
: Use a third-party app that lets you customise the appearance of the offers. There are many on the Shopify App Store. Once the app is installed, you can change the colours, the fonts and the layout of your upsell offers so they match the rest of your store.
: Understand what your customers need and prefer, then look for ways to offer them something that improves the experience they already came for. Analyse your customer data (purchase history, browsing behaviour and feedback) to see what they are interested in. Look for gaps in your catalogue: if you sell cameras, there is room for memory cards, camera bags or photography classes. Ask customers directly for feedback and suggestions on what they would like to see from your store. And keep up with industry trends, so you can offer new products and services while they are still new.
: ReConvert Upsell & Cross Sell. There are many upsell apps in the Shopify App Store and the best one for you will depend on your specific needs and preferences, but we truly believe ReConvert is the best Shopify upsell app right now.